WPT scared of opposition?

I watched the WPT season 2 episode from Bay 101 tonight.

The guy who has been the most famous poker player in the world for the last 12 months: Chris Moneymaker was on the table in his first big final since he was crowned world champion. (He actually played very well IMO)

Yet, unless I missed it, they only mentioned he was world champion once, and never named the WSOP at all!

Amazing.

Surely the WSOP being high profile boosts the WPT and vice versa.

What the hell is Steve Lipscomb scared of?